LIZ BAKER F IDM
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Marketing Support That Makes Business Sense

Big Thinking. Small Business Friendly.

Not every business can justify the cost of a full-service agency or a senior marketing hire. That doesn’t mean you should settle for second-best.
​
I offer fractional marketing consultancy for individuals and smaller businesses who need expert support without the overhead.

​Whether you’re launching something new, fixing what’s not working, or aiming for growth, I bring over 20 years of proven experience, without the agency fluff or full-time fees.
Liz Baker MCIM FIDM - Strategic Marketing Consultant and MarTech Specialist

What I Do

My approach combines data, creativity and common sense. Each service is designed around your actual needs, not just what’s trending.

My Process

My Process
Book a discovery call

Fractional Marketing Solutions

  • Flexible, focused and grounded in results.
Exploration Meeting
  • We begin with a structured conversation to define where you are and what you need. No jargon. Just clarity.
Strategy Design
  • I’ll map a clear route forward, grounded in insight and matched to your goals, budget and customers.
Implementation
  • From copy to campaigns, I roll up my sleeves and handle the heavy lifting. I can work independently or alongside your team.
Review & Adjust
  • No 'set and forget'. Together we’ll review what’s working, refine where needed, and plan your next steps.

Who I Work With

My services are designed for:
  • Consultants, founders and freelancers ready to grow
  • Small businesses in need of senior-level input
  • Marketing teams needing specialist support or short-term leadership
  • Agencies that want an experienced partner to fill the gaps.
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You’ll benefit most if you’re:
  • Frustrated by expensive retainers or one-size-fits-all packages
  • Stuck between DIY and needing dependable help
  • Ready to scale, streamline or simply stop firefighting

Why Work With Me

Results, not noise
I don’t trade in vanity metrics. My work has increased sales by over 400% and transformed how clients use data and technology.

Only pay when it’s right
My staged approach means you approve each phase before we move forward. No long contracts. No surprises.

Friendly, but direct
You’ll get honest advice, clear plans and a collaborative style grounded in experience—not marketing fluff.

Still Wondering?

What is fractional marketing?
It’s a way to get expert marketing help on a part-time or project basis, without hiring in-house or paying agency prices.

How long does a project take?
It varies. Some clients only need a short-term boost. Others want support over several months. We’ll shape the timeline to fit.

Do you offer ongoing support?
Yes. I can stay on board as your part-time marketing lead, provide monthly reviews or support new projects as they arise.

Can I see your work?

Of course. Just get in touch and I’ll share relevant case studies and testimonials.
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Book a discovery call

Ready for Smarter Marketing?

Let’s talk. One conversation could change the way you approach marketing forever.
​Contact Me
​Liz cuts through complexity with a calm, methodical approach. She brought structure, clarity and momentum at a time we needed it most.”
– Senior Partner, B2B Consultancy

 

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​This website was built by and ALL RIGHTS RESERVED Liz Baker MCIM FIDM
  • Home
  • Services
  • Portfolio
    • Portfolio
    • Case Study - Start Up Peterborough Bootcamps
    • Ask Liz - Welcome
  • Blog
  • Contact
  • Glossary
  • About
  • eBooks
    • Why Your Marketing Needs Personas (And How to Build Ones That Actually Work)