Case Study: 3-Part Marketing Boot Camp

Client: Start Up Peterborough

Service: Three-part Marketing Bootcamp Series
Focus:    Marketing, PR, Social Media

Brief

Start Up Peterborough commissioned a series of practical training sessions to support new business founders in navigating the core elements of marketing.  The brief required session to be accessible yet strategic, providing guidance across branding, promotions and digital engagement.

Approach

I developed a modular bootcamp format consisting of:

• Week 1 – Marketing 101: Brand clarity, audience insight and marketing strategy
• Week 2 – PR: Reputation building, content development and multi-channel storytelling
• Week 3 – Social Media: Platform selection, content planning and data compliance

Delivery

Each session was delivered live with interactive Q&A, accompanied by downloadable resources and toolkits tailored for new businesses.

Feedback highlighted the practical tone and clear delivery style, along with the usefulness of take-home tools such as editable branding templates and content calendars.

Brand Style Guide

Find out more about my editable style guide by reading my blog.

Click to download this one page editable style guide