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81 articles
A clear, practical guide to strengthening your first party data strategy for 2026, covering audits, consent updates, enrichment, lifecycle design, and measurement improvements. Includes references to earlier lizbakerfidm.uk blogs for wider context.
Learn how to shift paid social toward measurable outcomes using cross network PPC. Discover a practical framework that helps you build predictable performance across platforms without wasting budget.
Learn how to build a newsletter readers save, share, and return to through clear structure, consistent cadence, and strong value density. Practical guidance for B2B marketers who want sustainable engagement.
A practical guide to understanding prompted and unprompted recognition, how each shapes customer choices, and how ethical nudges strengthen trust across journeys.
Learn how category entry points shape early buying behaviour and discover practical steps to position your brand where real decisions begin. Use this guide to strengthen awareness, relevance, and recall.
Learn how to run an effective account based marketing approach with limited resources by using tight focus, sensible sequencing, and one guiding metric that keeps activity aligned with real outcomes.
Learn how EEAT improves search performance through clear signals of experience, expertise, authority and trust. Discover practical steps that show credibility, support better rankings and improve user confidence.
Learn how structured pricing pages use credibility signals, practical proof and simplified steps to support confident decisions. Discover how trust, clarity and friction removal improve conversion and strengthen the wider buying journey.
Up to 40% of email users may view messages with images turned off. Learn what this means for your campaigns, design, and reporting accuracy and how to build emails that still work beautifully without images.
Discover how to complete a comprehensive customer persona refresh in 90 minutes without losing analytical depth. Includes links to my recent blog posts and worksheets.
Discover how to evolve from basic A/B testing toward a structured, insight-driven experimentation culture. Learn to turn isolated wins into continuous, data-backed growth across marketing and customer journeys.
Discover how to transform data and persona insight into sales enablement that resonates. Learn to craft talk tracks, visuals, and messaging that help your team connect, convert, and close with confidence.
AI innovation moves fast, but trust depends on privacy, ethics, regulation and transparency. Discover why these guardrails matter, how they link to marketing practice, and where businesses can turn responsibility into a competitive advantage.
Explore whether paid social is really dead or if it has simply evolved. Discover how multi-platform PPC reshapes strategy across Google, LinkedIn, Meta, and more.
Explore the risks and rewards of political content on brand social media. Learn how to align with values, protect reputation, and connect with your audience.
Learn how to reallocate Q4 budgets from low-yield activity into compounding assets like SEO, content, and CRM. Drive long-term growth while meeting end-of-year goals.
Explore how social search and voice search are changing customer behaviour. Learn how to adapt strategies for discoverability, trust, and engagement.
Learn how operational freeze dates protect websites, campaigns and data during December. Discover best practices for planning, communication, and risk management across marketing and IT.
Explore the strengths of share of search and share of voice. Discover which metric is more effective for guiding marketing strategy, planning, and growth.
Discover how to use zero-party data to strengthen customer trust. Learn practical value exchange ideas—from gamification to loyalty perks—that boost conversion and retention.
Attribution doesn’t have to be complicated. Learn how to choose an attribution model that matches your sales cycle and makes reporting meaningful.
The rise of social commerce and shoppable content is blurring the line between browsing and buying. Learn how to integrate it into your marketing strategy.
Discover how generative AI is reshaping storytelling and content automation. Learn how to blend automation with strategy to scale authentic narratives.
Discover how AEO, GEO, and SEO combine to drive discoverability. Learn why revenue outcomes depend less on rankings and more on being found across customer journeys.
Start the new year strong by planning six weeks of content in advance. Learn how to align topics, formats, and publishing schedules for January success.
Ensure a strong year-end by aligning objectives, budgets and KPIs. Discover practical steps to refine focus, optimise spend and keep teams on track in Q4.
Discover the difference between SEO, AEO and GEO. Learn how search, answer and generative optimisation fit together, and why they matter for today’s marketeers.
Understand the difference between A/B testing and incremental testing. Learn the pros and cons of each method and when to use them for data-driven decisions.
Once a buzzword in business coaching, NLP is rarely mentioned today. But its tools—from behaviour modelling to meta models—could still offer practical value in hybrid teams and leadership settings.
With over 11,000 martech tools available, many businesses still struggle to achieve ROI from automation. Discover why strategy—not software—is the key to better marketing outcomes.
Learn how to warm up your email-sending IP to improve deliverability, protect your sender reputation, and maximise campaign performance.
Discover the marketing secret many consultants won’t tell you: why stepping back from aggressive growth targets can create more sustainable, profitable results.
Discover how A/B testing works and why it matters. Learn how to apply split testing to social media posts, ads and emails to boost engagement and ROI.
Discover how Eric Berne’s classic Games People Play remains relevant in modern office, hybrid and remote work environments. Learn to spot transactional patterns and improve team dynamics.
Learn the difference between OKRs, KPIs and benchmarks, and how to use them alongside hygiene and vanity metrics to make smarter decisions.
Explore The Gratitude Habit – a personal philosophy for work and life that champions small, sincere acknowledgements in a world that often forgets to say thank you.
Discover how BHAGs (Big Hairy Audacious Goals) can sharpen your brand’s long-term vision and drive alignment across marketing, sales and RevOps. Learn why bold ambition, when paired with operational clarity, leads to scalable growth.
Take your marketing ethics from theory to action. Discover ten practical tips to become a more responsible and trusted marketeer. A follow-up to our popular blog on ethical marketing.
Discover why cleansing contact data in your CRM, ecommerce platform or spreadsheet is vital for compliance, engagement and efficiency. Learn how outdated, duplicate or unengaged records affect marketing, operations and data protection obligations.
Don’t waste your 404 page. Learn how to turn “page not found” into a brand moment that improves UX, boosts engagement and supports SEO.
Is ethical marketing possible in today’s data-driven world? Discover how doing the right thing isn’t just good morals, it’s a smarter way to market.
Q4 success starts in September. Learn why early holiday planning matters for SMEs, agencies and in-house teams. Includes tips on lead times, pressure points and practical strategies.
Discover how fractional marketing gives small businesses access to senior-level marketing expertise without full-time costs. Learn the benefits, use cases and real-world data behind this flexible, results-driven model.
Discover how Account-Based Marketing and RevOps combine to drive focus, alignment and higher revenue in B2B. A clear guide for first-time ABM users.
Struggling with confidence at work? These five practical tips will help you reset your mindset, manage stress, and rebuild self-belief without the fluff. Would you like me to prepare social posts and a downloadable version of this blog as well?
We’ve all made mistakes at work. It’s what you do next that shapes your professional journey. Read how to turn reflection into progress.
Explore how to grow a trusted influence network of peers and decision-makers. Includes a practical worksheet for reflection, planning and strategic connection.
Discover a practical A–Z glossary of key marketing terms. Ideal for marketers, consultants and business owners looking to sharpen their knowledge and strategy.
Discover the difference between prompted and unprompted brand recognition. Learn how each impacts your marketing strategy and why both are vital for building a memorable brand.
Discover how to connect with the right audience across the right platforms. This blog offers reflection tools and a free worksheet to guide audience strategy
Discover how to use keywords in your content effectively without overloading it. Learn modern SEO strategies for natural keyword placement, improved visibility and better reader engagement.
Learn how to map, nurture and grow your customer network with clarity and care. Includes a free worksheet to help you deepen trust and support business growth.
Discover why SEO is still essential in 2025 despite algorithm changes and AI disruption. Learn what’s working, what to review, and how SEO drives long-term digital growth.
The death of the hashtag has been exaggerated. They are still as viable as ever but you need to use them with care.
Support networks are essential whether you work in a team or on your own. Learn more and download this worksheet
Discover how to create a practical, purpose-led digital strategy that delivers results. This guide covers SMART targets, content planning, automation and audience insight—without the jargon. Let me know if you'd like a shortened version for SERP preview or a version tailored for social sharing cards.
When you give your team (or your cats) the newsletter reins, what does it reveal about tone of voice, brand identity and personality-led content? A light-hearted look at serious strategy.
Explore the top marketing trends shaping 2025 so far. Discover what’s gaining traction – from AI to CRM clarity – and what tactics are losing impact. A strategic guide for marketers who value data, direction and results.
Discover the best blog post lengths for SEO, engagement and credibility. Learn why word count matters and how to tailor your content for maximum impact.
Discover how the Pomodoro® Technique can help you focus better and get more done. Learn the benefits of timed work sprints, practical apps, and how to avoid burnout. Read more on lizbakerfidm.uk/blogs.
Explore whether the classic leadership book The One Minute Manager by Ken Blanchard still applies to 21st-century management. Discover which lessons endure and how to adapt them to modern hybrid workplaces.
Boost your performance with these 8 simple, effective habits used by top marketers and strategists.
Discover how to ease anxiety and maintain focus with practical, science-backed techniques for hybrid working.
Learn how consistency and long-term care in social media yield stronger engagement and growth.
A Practical Framework for Measurable Impact Building an effective marketing plan isn’t about box-ticking. It’s about designing a focused framework that connects str
Explore the line between productive research and mindless scrolling. Learn practical strategies to harness online browing for smarter output in digital marketing and content strategy.
Discover how honesty and clarity remain your most powerful marketing tools in a noisy digital world.
Break down targets into achievable steps using the SMART method. A guide for busy marketers and professionals.
Discover how replacing 'but' with 'and' reshapes conversations, team morale and creativity.
Explore why RevOps is the essential system powering marketing, sales and service performance.
Understand how to stay compliant with data laws using easy principles that make safeguarding customer data routine.
Tidy up your workday with simple methods for managing tasks, reducing stress and hitting deadlines.
Use this quick system to plan, prioritise and achieve more—without working longer hours.
Overwhelmed or unsure what's next? These micro-decisions help you refocus and move forward.
Learn how to train your brain faster—then direct your energy into things that matter more.
Explore whether AI tools help or hinder creative marketing. Is it substance or just shiny tech?
Mistakes happen. Learn how to recover, respond and reflect without damaging your reputation.
Ensure consistency and clarity across all your content with a professional style guide that teams can follow.
Turn your focus outward. Find out why putting the customer first transforms marketing results.
Structure doesn't stifle creativity—it supports it. Learn how to make time for what matters.
Manage energy, not just time. These three timeless laws help you work smarter without burnout.
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