Consulting Services

I provide expert consulting and fractional marketing leadership to businesses navigating growth, transformation or transition. My approach is strategic, practical and always tailored to fit your organisation's specific needs.

​Whether you're scaling, transforming or stabilising, I provide targeted support to help your marketing function perform with precision. From CRM system design to interim leadership, I work closely with internal teams to plan and deliver structured, measurable activity aligned with your goals.

Marketing Strategy
Every effective campaign begins with a clear, well-informed strategy.
​I help organisations define their audience, position their offering and focus their investment where it will deliver the strongest return.

• Integrated campaign planning
• Brand positioning and message development
• Competitor and audience analysis
• Rev Ops
• Account Based Marketing

CRM & Automation
A well-structured CRM isn’t just a database, it’s the backbone of an efficient marketing operation. I deliver automation strategies that reduce manual effort, improve targeting and enable accurate reporting.

• HubSpot, Salesforce and Mailchimp configuration
• GDPR-compliant data structure and contact management
• Segmentation and lifecycle email workflows
• Lead scoring and conversion tracking
• Customer journey mapping
• Lifecycle email strategies

Digital Campaigns
I plan and manage performance-focused campaigns across paid and organic channels, using data to shape content, track results and refine tactics in real time.

• SEO, PPC and LinkedIn Ads
• Performance analytics and reporting
• Copy, creative and landing pages, including A/B testing

MarTech Implementation
I support businesses in selecting, configuring and integrating marketing technology platforms that enable efficiency, scale and insight-led action.
​Every implementation is grounded in commercial outcomes and user needs.

• Platform audits and migration planning
  
• HubSpot onboarding and portal optimisation
  
• Data integrity reviews and clean-ups
  
• Third-party tool integrations and testing

Interim Leadership
When you need immediate marketing leadership — to manage a restructure, deliver a critical project or cover a team gap — I step in with both strategic oversight and hands-on support.

• Marketing team leadership during change
• Mentoring and upskilling junior staff
• Agency selection and oversight
• Change and transition support
  

How I Work
My approach is structured but flexible, and always grounded in delivery. I work as an extension of your team, independently or alongside your in-house and agency resources,  to make sure things progress with pace and clarity.

• Discovery: We begin with a review of goals, systems and challenges
  
• Strategy: I build a practical plan of action with clear timelines
  
• Delivery: I work hands-on or oversee implementation
  
• Review: Results are measured, refined and documented

Let’s talk about how I can support your team, streamline your systems or drive your campaigns forward.

Book a discovery call

​Liz cuts through complexity with a calm, methodical approach. She brought structure, clarity and momentum at a time we needed it most.”
– Senior Partner, B2B Consultancy