 Success rarely stems from chance. While context and timing play their part, consistent performance is almost always underpinned by disciplined habits. These habits are not exclusive to entrepreneurs. They are evident in senior leaders, consultants, creatives, and technical experts alike. Across roles and industries, the most effective people adopt a similar approach to structure, accountability, and long-term thinking. Whether you’re scaling a business, leading a team, or shaping strategic campaigns, these are the behaviours that create momentum and resilience.
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 In 2018, I wrote a short reflection on the blurred lines between learning and loitering online. It was called “Am I surfing or working?” and you can read it here: LinkedIn Article – 2018
Now, in 2025, that question matters more than ever. With AI-generated content, infinite resources, and ‘just five minutes’ becoming half an hour of link-hopping, it’s easy to lose track of what’s productive. Yet, for many in digital marketing, martech or content strategy, that very browsing could hold the key to smarter output. So how do you know when you’re working… and when you’re just floating?  Time is finite. So is energy. But both are essential resources when you’re balancing strategy, delivery and everything in between. Whether you’re a marketing leader, business owner or multitasking consultant, the pressure to achieve more in less time can feel relentless. And while there’s no universal blueprint for perfect productivity, there are principles that can help you manage your focus, effort and output with greater clarity. Here are three simple laws that underpin effective time and effort management in today’s digital-first world. |
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