 I became an NLP Practitioner over 20 years ago. It was a time when Neuro-Linguistic Programming (NLP) was not only popular but considered essential for anyone in leadership, coaching or sales. It opened up a different way of looking at people, one rooted in curiosity rather than assumption, in modelling rather than managing.
Back then, I used it to improve communication, defuse tension and even navigate my own inner saboteur. These days, NLP isn’t mentioned very often in leadership development programmes or team workshops. You’re far more likely to see references to coaching theory, behavioural science or psychological safety. But quietly, behind the curtain, many of those newer frameworks still owe a debt to the principles NLP introduced. While some of its language may feel dated, and a few of its techniques overly rehearsed, the core thinking remains sound—and perhaps even more necessary now than it was then.
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 Somewhere along the line, “growth” became the one metric to rule them all.
Marketers talk about it. Boards demand it. Tools promise it. But here’s the quiet truth that often gets tucked behind quarterly reports and big campaigns: obsessing over growth too early or in the wrong way can hold your business back. The real trick? Learning when not to grow. Want to audit your growth? Then download my free Marketing Audit Scorecard  Last week, we asked a bold question: Can you be an ethical marketeer?
The answer, of course, was yes. But it’s one thing to agree in principle. It’s another to act with integrity day to day when pressure, pace and performance targets take over. So this week, we’re diving into the ‘how’. Below are ten straightforward, actionable tips that help you market more ethically – without losing impact. If you missed the first part, catch up here  Marketing has always walked a fine line. We persuade. We influence. We help shape decisions. So, can you really do all of that and still call yourself ethical? Yes. And in today’s environment, you must. Ethical marketing isn’t a contradiction. It’s a deliberate way of working that respects privacy, values honesty, and prioritises long-term trust over short-term wins. |
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